Four ways I get brought in.
Most engagements start with an audit, because you can't fix what nobody has measured honestly. Where it goes after that depends on what the audit turns up.
Paid Media Audit & Management
A line-by-line look at your Google, Meta and LinkedIn accounts to find wasted spend, wrong-intent traffic and campaigns nobody has touched in a year.
- Account-by-account waste report with dollar figures attached
- Search term and intent review — what you're actually paying for
- Restructure plan, or ongoing management if you'd rather I ran it
Who it's for
Businesses spending $2k–$50k a month who can't tell you what it returned.
Analytics & Measurement
Getting your tracking to tell the truth. GA4 and GTM cleanup, conversion definitions that map to revenue, and one dashboard you'll actually open.
- Tracking audit: what's broken, double-counted or missing
- Conversion and event model tied to real revenue events
- A single reporting view for the numbers that decide budget
Who it's for
Anyone who's been shown a report they didn't believe.
Website Conversion
Making the site earn the traffic you're already paying for. Message clarity first, friction removal second, testing third.
- Page-by-page conversion review of your key journeys
- Rewritten messaging hierarchy for the pages that matter
- A prioritised fix list, in order of money recovered
Who it's for
Sites with decent traffic and disappointing enquiry volume.
Marketing Ops & AI Enablement
Using AI where it genuinely saves hours, and refusing it where it produces expensive noise. Twenty years tells you which is which.
- Workflow review — what's manual that shouldn't be
- Practical AI tooling your team will actually adopt
- Guardrails so output still sounds like your business
Who it's for
Small teams doing the work of a much bigger one.